The agreement, which covers the next two years, is the Austrian firm’s first incursion into Spanish tennis.
VALENCIA, 19th April 2012. The Valencia Open 500 and Power Horse have reached an agreement for Power Horse to be the only official energy drink for the tournament in 2012 and 2013. The Austrian company’s product will be featured on all the tournament’s graphic and online material as well as on the fences around the centre court, which once again will be constructed in the Agora building.
Power Horse is thus making its first incursion into the tennis world in Spain on the occasion of the Valencian tournament, which this year is celebrating its tenth edition and its fourth time as an Open 500 event. The presence of Power Horse at the Valencia Open 500 further underscores the brand’s commitment to sport in general and tennis in particular. The firm’s association with this sport is already well-known, as one of its ambassadors is German player Philipp Kohlschreiber, and it is also the main sponsor of the Power Horse World Team Cup, a team tournament held in the German city of Düsseldorf in May.
“The Valencia Open 500 will increase the awareness of the POWER HORSE brand in Spain and internationally. Spain has been the most successful country in tennis for many years already. The Spanish players are very successful and in five-set-matches POWER HORSE energy drink can give them the extra kick for the matchball”, says Thomas Koenigsbauer, POWER HORSE CEO.
The fourth edition of the Valencia Open 500 will be held from 20 to 28 October in the City of Arts and Sciences in Valencia and once again will be bringing together some of the most outstanding players on the international scene.
About Power Horse:
Founded in 2004 and based in Linz (Austria), Power Horse Energy Drinks GmbH belongs to the food group Vitalis. With a presence in over 50 countries, it is one of the leading brands in the energy drinks sector and the market leader in the Middle East.
Power Horse provides the body with an immediate burst of energy and vitamins. It also has a stimulating effect on the metabolism, circulation and central nervous system and improves physical and mental capacities, performance and reaction. The range of Power Horse products includes Power Horse Energy Drink, Power Horse Sugarfree and Power Horse Energy Cola.